Laundry Liquid, Concentrate

Details

A genuine three-times concentrate for washing machine or bucket soak, at 24.00% active plant surfactants against the roughly 8.00% to 12.00% of standard supermarket liquids. One litre runs 33 full machine loads at 30.00 ml. Most of what a thin laundry liquid sells you is tap water, packed in heavy plastic and trucked across the country, and the way that gets hidden is by quoting a price per litre and never a dose. So here is the arithmetic in full, including the part that does not flatter us. This liquid costs Rs 17.44 a load from the 500 ml bottle, Rs 15.12 from the 1 litre bottle, and Rs 13.62 from the 2 litre refill pouch. Our own Front-Load Powder costs Rs 9.06 a wash (Rs 7.51 from the refill sack). A liquid is dearer per wash than a powder, always, and anyone showing you otherwise is comparing their concentrate against somebody's diluted rival. What the extra buys is real and specific: it dissolves 100% instantly in cold water, so a hand soak in a bucket gets full active strength, and it leaves zero undissolved builder dust to dry as a chalky white cast on a black kurta, which is the one job powder is genuinely bad at.

• 100% Plant-Derived Syndet Engine (24.00% Active Matter): Formulated with Sodium Coco-Sulfate 12.00%, Lauryl Glucoside 6.00%, and Coco-Glucoside 6.00%. Zero petroleum LAS (linear alkylbenzene sulfonate), zero synthetic ethoxylation, zero 1,4-dioxane risk, and 100% bio-based carbon.
• Quadruple Bio-Enzyme Platform (1.00%): Novozymes Protease 0.50% (blood, dairy, egg, and sweat proteins), Alpha-Amylase 0.20% (cooked starches and curry gravies), Mannanase 0.10% (food gums and salad dressings), and Cellulase 0.20% (cotton microfibril shaving, anti-pilling, and colour rejuvenation). Active in cold water from 20°C.
• Green Borax-Free Tri-Stabilizer System (5.10%): Vegetable Glycerin 4.00%, Sodium Formate 1.00%, and Calcium Chloride Dihydrate 0.10%. Reversibly prevents protease autolysis during bottle storage without toxic Boric Acid or Borax (an EU REACH SVHC Category 1B reproductive toxin). Reactivates 100% upon wash dilution.
• Dual Green Water Softeners (3.70%): Food-grade Trisodium Citrate Dihydrate 2.00% and Tetrasodium GLDA (Dissolvine) 1.50% with Citric Acid buffer 0.20%. Binds calcium and magnesium hardness up to 500 ppm, preventing fabric greying and soap scum without synthetic phosphates or EDTA.
• Low-Foam Machine Protection (1.50% Potassium Cocoate Soap): Pure saponified coconut fatty acids collapse excess foam during horizontal drum tumbling (Ross-Miles foam height under 40.00 mm at 30 seconds), preventing front-load suds lock without synthetic silicones.
• Measured pH 8.20 Neat & 7.80 in Wash Bath: Controlled alkaline saponification plateau that cuts body oils and sebum without degrading cotton or synthetic fibers.
• Safe Preservation (0.90%): Phenoxyethanol 0.85% + Ethylhexylglycerin 0.05%. Strictly zero isothiazolinones (no MIT, CMIT, or BIT) and zero formaldehyde donors.
• 100% Fragrance-Free & Hypoallergenic: Strictly zero perfumes, zero masking agents, and zero essential oils. 0 out of 26 EU declarable allergens. Safe for baby clothes, sensitive skin, and cloth diapers.
• Anti-Drip Drain-Back Measuring Cap: Calibrated 30.00 ml cap with internal weep drainage slots. Residual liquid inside the cap drains back into the bottle cavity when re-screwed, keeping exterior bottle threads completely clean.