Herbal Fluoride-Free Toothpaste

Details

A clean, plain-spoken fluoride-free daily toothpaste designed for individuals who have chosen to brush without fluoride. It combines 0.95% verified whole botanicals with an enamel-safe mineral polishing base, soothing coconut amino-acid cleanser, and a self-preserving low water activity system.

• Radical candour on fluoride: Zero added fluoride. Fluoride is the single best-evidenced cavity prevention agent in dental medicine, with a pooled Cochrane prevented fraction of about 24% in children's trials against non-fluoride pastes. This tube carries none. That is an explicit personal choice, stated first on the front panel and never disguised as a health upgrade. If nobody has advised you to avoid fluoride, our daily fluoride paste is Rs 20 cheaper and the better product for almost everybody.
• Exact herbal arithmetic (0.95%): Natural and herbal are unregulated marketing terms routinely printed over synthetic pastes. Here is the exact arithmetic: Miswak Extract 0.50%, Neem Leaf Extract 0.25%, and Clove Bud Oil 0.20%. Together they comprise 0.95% of the tube. The remaining 99.05% is an ordinary, high-integrity base of chalk, silica, polyols, and coconut cleanser.
• 100% Sulfate-free and ulcer-free: Formulated without SLS or SLES, which irritate delicate oral mucous membranes and trigger canker sores. Replaced by pure Sodium Cocoyl Glutamate (1.20% active matter), creating a creamy, velvety micro-foam (35-48 mL) that cleanses gently without stinging or stripping oral tissues.
• Enamel-safe mineral polishing: Combines 15.00% Precipitated Calcium Carbonate with 10.00% Hydrated Silica for an enamel-safe abrasivity of RDA 70-75 (ISO 11609 ceiling is 250). It gently lifts daily surface stains and delivers an alkaline buffering pH of 8.80-9.20 to neutralise dietary acid plaque.
• Clean preservation without parabens: Formulated with high-density polyols (Sorbitol 44.00%, Glycerin 8.00%, Xylitol 3.50%) that depress water activity to aw <= 0.75 per ISO 29621, reinforced by natural eugenol and menthol. Truly preservative-free without synthetic parabens, formaldehyde donors, or phenoxyethanol.
• Taste and organoleptic balance: Sweetened naturally with Birch Xylitol (3.50%) and Stevia Leaf Extract (Reb-A 98%, 0.15%), paired with steam-distilled Peppermint Oil (0.90%) to balance neem bitterness with a crisp, refreshing herbal finish.
• How to use: Brush thoroughly for two minutes twice daily using a pea-sized amount (0.25 g) on soft bristles. For children under six, use a rice-grain smear and supervise brushing. Spit out thoroughly; avoid swallowing.
• Packaging: Housed in a recyclable 100 g polyolefin barrier laminate (PBL) tube with induction-sealed safety foil, stand-up octagonal cap, and unlaminated white-top kraft secondary box.