Shuunnya Care
Daily Fluoride Toothpaste
Sodium fluoride 0.22 percent (1,000 ppm available fluoride), measured as soluble fluoride at end of shelf life.
₹190
MRP ₹225
Inclusive of all taxes
Pack: 100 g tube
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In stock₹190
100 g tube
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The Shuunnya promise
One evidence-backed active at India's legal 1,000 ppm limit, carried in an ulcer-free coconut cleanser, enamel-safe silica base, and self-preserving polyol system.
- Sodium fluoride 0.22% yielding 995.4 ppm available F-, legal 1000 ppm cap
- 1000 ppm measured as total soluble fluoride at end of shelf life per IS 6356
- Enamel-safe RDA 65-70 to ISO 11609, far below the standard ceiling of 250
- No SLS, replaced by pure Sodium Cocoyl Glutamate (1.20% act.), ulcer-free
- Self-preserving low water activity (aw <= 0.75); zero chemical preservatives
Quality & reports
Shuunnya VerifiedIndependent quality and lab reports for this product — download to verify.
- Total Soluble Fluoride at End of Shelf Life, IS 6356 Methods, Stated as 995 ppm Lab report · NABL-accredited Cosmetics Testing Laboratory, Pune · 2026-06 Download
- Relative Dentin Abrasivity by Radiotracer Method, ISO 11609, RDA 68 Lab report · NABL-accredited Cosmetics Testing Laboratory, Pune · 2026-06 Download
- Water Activity (aw 0.73), Microbiological Limits and Heavy Metals by ICP-MS Lab report · NABL-accredited Cosmetics Testing Laboratory, Pune · 2026-06 Download
- 28-Day Thermal Stability (45 deg C) and Syneresis Absence Test per IS 6356 Lab report · NABL-accredited Cosmetics Testing Laboratory, Pune · 2026-06 Download
Details
A plain daily toothpaste carrying the one ingredient in oral care with decades of rigorous clinical evidence behind it. Everything else in the tube is there to carry it cleanly and safely. Sixteen ingredients, each with its exact percentage, summing to 100.0000%.
- Statutory fluoride precision (1000 ppm): In India, Drugs and Cosmetics Rules 2020 Rule 38(i) and IS 4707 (Part 2) : 2025 Entry 31 strictly cap finished toothpaste at 1,000 ppm fluoride ion. The arithmetic: Sodium fluoride is NaF, molar mass 41.988 g/mol, of which fluorine is 18.998 g/mol, so fluoride is 45.247% by mass. Dosing 0.22% Sodium Fluoride IP yields 995.4 ppm available fluoride ion. Both numbers are on the pack and the multiplication is right here so you can check one against the other.
- Soluble fluoride at end of shelf life: Fluoride only protects teeth if it remains free and bioavailable in saliva. Divalent calcium ions precipitate free fluoride as insoluble fluorite, removing it from play. This is why our cleaning base is 100% Hydrated Silica rather than calcium carbonate (chalk), ensuring total soluble fluoride remains at 950-1000 ppm across 24 months of shelf life.
- 100% Sulfate-free and ulcer-free: Sodium lauryl sulphate (SLS) is formulated into most tubes because it generates dense meringue foam, but it is strongly associated with recurrent aphthous ulcers (canker sores) and mucosal peeling. Replaced by pure Sodium Cocoyl Glutamate (1.20% active matter), delivering a velvety, gentle micro-foam (35-48 mL) that cleans thoroughly without irritating oral tissues.
- True self-preservation (aw <= 0.75): Zero synthetic parabens, zero formaldehyde donors, and zero phenoxyethanol. High-density polyols (Sorbitol 44.00%, Glycerin 8.00%, Xylitol 3.00%) depress water activity below 0.75 per ISO 29621, preventing bacterial or fungal proliferation through an osmotic hurdle.
- Anti-syneresis dual-gum rheology: Combines 0.80% high-purity Sodium CMC with 0.20% Xanthan Gum. This dual-polysaccharide network locks free moisture, eliminating messy nozzle weeping in tropical temperatures and passing the mandatory 28-day 45 deg C thermal stability test (IS 6356).
- Enamel-safe mineral polishing (RDA 65-70): Calibrated dental cleaning silica (Zeodent 115, 12.00%) and thickening silica (Zeodent 165, 8.00%) gently lift daily stains at RDA 65-70 to ISO 11609 radiotracer testing, well below the standard ceiling of 250.
- Zero artificial sweeteners and zero dyes: Sweetened naturally with Birch Xylitol (3.00%) and Stevia Leaf Extract (Reb-A 98%, 0.10%). Zero sodium saccharin, zero aspartame. An off-white translucent paste with zero titanium dioxide.
- How to use: Brush thoroughly for two minutes twice daily using a pea-sized amount (0.25 g) on soft bristles. For children under six, use a rice-grain smear and supervise brushing. Spit out thoroughly; do not swallow. Spit, do not rinse with water immediately after brushing so the fluoride layer remains on enamel.
- Packaging: 100 g recyclable mono-material polyolefin barrier laminate (PBL) tube with induction seal foil across a 6.0 mm orifice, octagonal stand-up PP cap, and unlaminated white-top kraft secondary box.
Product information
Full ingredient list, INCI, in descending order
- Full INCI
- Sorbitol, Aqua, Hydrated Silica, Glycerin, Xylitol, Sodium Cocoyl Glutamate, Mentha Piperita (Peppermint) Oil, Cellulose Gum, Mentha Viridis (Spearmint) Leaf Oil, Sodium Fluoride, Xanthan Gum, Aloe Barbadensis Leaf Juice, Disodium Phosphate, Stevia Rebaudiana Leaf Extract, Sodium Hydroxide, Limonene, Linalool
- Sorbitol (70% Solution IP humectant)
- 44.00 percent. Pharmaceutical humectant and bodying syrup (70% solids), providing smooth paste texture and depressing water activity below 0.75
- Aqua (Purified water IP)
- 20.93 percent. Demineralised pharmaceutical water (conductivity < 1.3 µS/cm), strictly purified to prevent metallic contamination
- Hydrated Silica (Dental abrasive Zeodent 115)
- 12.00 percent. Controlled-particle amorphous cleaning silica (Mohs 2.5); lifts pellicle and stain safely without abrading enamel
- Hydrated Silica (Thickening silica Zeodent 165)
- 8.00 percent. High-structure synthetic silica that establishes thixotropic viscosity and prevents paste slump on the toothbrush
- Glycerin (Vegetable IP)
- 8.00 percent. High-purity vegetable humectant and plasticizer (>= 99.5%); preserves paste softness and prevents nozzle dry-out
- Xylitol (Birch-derived oral polyol)
- 3.00 percent. Non-fermentable birch polyol providing baseline sweetness; does not feed cariogenic Streptococcus mutans
- Sodium Cocoyl Glutamate (Pure amino-acid cleanser)
- 1.20 percent active matter. Pure coconut amino-acid cleanser (100% active); replaces harsh SLS to prevent aphthous ulcers
- The 1 percent line
- Falls here after Sodium Cocoyl Glutamate. All 16 ingredients sum to exactly 100.0000% w/w
- Mentha Piperita Oil (Steam-distilled peppermint oil)
- 0.85 percent. Pure steam-distilled peppermint oil IP, delivering crisp cooling freshness; carries ~0.02% natural Limonene
- Cellulose Gum (Sodium CMC dental grade)
- 0.80 percent. High-purity food/dental grade cellulose binder (CEKOL 7MF) ensuring smooth, ribbon-like extrusion
- Mentha Viridis Leaf Oil (Pure spearmint leaf oil)
- 0.25 percent. Pure steam-distilled spearmint oil, rounding out the cooling profile with gentle natural sweetness; carries ~0.01% Linalool
- Sodium Fluoride (Active mineral remineralizer)
- 0.22 percent IP/USP grade (>= 99.0% NaF). Fluoride is 45.25% of NaF by mass (19.00 / 41.99), yielding 995.4 ppm soluble fluoride ion
- Xanthan Gum (FCC dental grade co-binder)
- 0.20 percent. Fermentation polysaccharide forming an interlocking steric network with CMC to halt phase weeping in warm storage
- Aloe Barbadensis Leaf Juice (Aloe vera inner fillet)
- 0.20 percent. 200:1 spray-dried inner fillet powder reconstituted in aqua for mucosal comfort during brushing
- Disodium Phosphate (Dental buffer)
- 0.15 percent. Physiological pH buffer maintaining paste alkalinity between pH 7.00 and 7.40, preventing enamel acid demineralisation
- Stevia Rebaudiana Leaf Extract (Stevia Reb-A 98%)
- 0.10 percent. Ultra-pure natural Reb-A glycoside (300x sucrose) delivering a pleasant, rounded sweet taste without artificial saccharin
- Sodium Hydroxide (10% aqueous pH balancer)
- 0.10 percent. Neutralizes silica acidity to lock finished paste pH at physiological neutral 7.00-7.40
- Limonene and Linalool (Essential oil constituents)
- 0.02% and 0.01%. Natural constituents of steam-distilled peppermint and spearmint oils; declared for allergen transparency, not double-counted
- The sum
- 44.00 + 20.93 + 12.00 + 8.00 + 8.00 + 3.00 + 1.20 + 0.85 + 0.80 + 0.25 + 0.22 + 0.20 + 0.20 + 0.15 + 0.10 + 0.10 = exactly 100.0000%
What is left out, and what took its place
- Sodium Lauryl Sulphate (SLS / SLES)
- Zero. Replaced by pure Sodium Cocoyl Glutamate at 1.20% active matter. SLS causes mucosal irritation and triggers painful canker sores; our coconut amino-acid cleanser is ulcer-free
- Titanium dioxide (CI 77891)
- Zero, and nothing replaced it. Titanium dioxide is an artificial whitening pigment with zero cleaning or dental benefit. The paste is natural translucent off-white
- Synthetic preservatives (Parabens, Phenoxyethanol, Formaldehyde donors)
- Zero chemical preservatives. Preserved by low water activity (aw <= 0.75 per ISO 29621) via Sorbitol 44%, Glycerin 8%, and Xylitol 3% creating an osmotic barrier
- Calcium carbonate (Chalk)
- Deliberately absent. Divalent calcium ions bind ionic fluoride to form insoluble calcium fluoride (CaF2), rendering fluoride biologically useless. Silica base preserves 100% soluble fluoride
- Artificial sweeteners (Sodium Saccharin, Aspartame, Sucralose)
- Zero artificial sweeteners. Sweetened cleanly with Birch Xylitol (3.00%) and natural plant-derived Stevia Leaf Reb-A 98% (0.10%)
- Synthetic germicides (Triclosan, Chlorhexidine)
- Zero synthetic germicides. Routine chemical bactericides disrupt healthy oral microbiota; thorough physical brushing and fluoride remineralization do the real work
- Microbeads, pumice, and harsh abrasives
- Zero harsh abrasives. Polished exclusively with dental-grade amorphous silica calibrated to RDA 65-70, well below the ISO 11609 abrasivity ceiling of 250
- Not fragrance-free
- Flavoured with pure steam-distilled Peppermint and Spearmint oils at 1.10% total, with natural Limonene and Linalool declared. We do not disguise flavourings under vague terms
How to use it, who it suits, and the tube beside it
- Who this is for
- Adults and families wanting the gold standard in cavity prevention (1,000 ppm available fluoride) in a gentle, non-irritating, ulcer-free, 100% SLS-free paste
- The tube beside it
- The Herbal Fluoride-Free Toothpaste on this shelf exists for individuals who choose to avoid fluoride. If nobody has advised you to avoid fluoride, this tube is the evidence-backed choice
- Abrasivity rating
- RDA 65-70 by the radiotracer method to ISO 11609. The standard's ceiling is 250; whitening pastes sit at 150-200. Under 70 is the safe daily polishing band
- Measured pH
- pH 7.00 to 7.40. Tooth enamel begins demineralising below pH 5.5; our disodium phosphate buffer maintains neutral oral balance
- Amount, adult
- A pea-sized amount (about 0.25 g), which delivers approximately 0.25 mg of fluoride ion to the brushing surface
- Amount, children under six
- A smear the size of a grain of rice. Supervise brushing to ensure paste is spat out. 1000 ppm is adult-strength and daily swallowing over years causes dental fluorosis
- Spit, do not rinse
- Spit out thoroughly after brushing; do not rinse with water immediately afterwards. Rinsing washes away the fluoride mineral layer before it can remineralise enamel
- Foam profile
- Mild-foaming velvety lather (35-48 mL in IS 6356 test). Cleans cleanly without choking froth or detergent aftertaste
- Cost per brushing
- Approximately Rs 0.48 per brush from the 100 g tube (about 400 brushings); Rs 0.43 per brush in the Pack of 3 multi-pack
- Pack format
- 100 g recyclable mono-material PBL barrier tube (Ø35 mm x 142 mm) with induction foil seal, white octagonal PP stand-up cap, and white-top unlaminated kraft box
- Shelf life
- 24 months unopened from manufacturing date; 6 months Period After Opening (PAO). Soluble fluoride verified throughout shelf life
Compliance and safety
- Governing standard (Cosmetics Rules 2020)
- Manufactured under Form COS-8 licence for Category (K) Toothpastes. Fully complies with mandatory Ninth Schedule Entry 4 (IS 6356:2001)
- Statutory fluoride limit (Rule 38)
- Complies strictly with Cosmetics Rules 2020 Rule 38(i) and IS 4707 (Part 2) : 2025 Entry 31 ceiling of 1,000 ppm fluoride ion (dosed at 0.22% NaF = 995.4 ppm F-)
- Ingredient safety & prohibited lists (IS 4707)
- 100% compliant with IS 4707 Part 2 (positive list of cosmetics ingredients) and Part 3 (screened against all 1,328 prohibited substances)
- Microbiological purity (IS 14648)
- Total viable count under 100 CFU/g (statutory limit 1,000); yeast and mould under 10 CFU/g; zero E. coli, P. aeruginosa, S. aureus, or C. albicans in 1.0 g
- Low water activity safety (ISO 29621)
- Water activity tested at aw <= 0.75 (target 0.72-0.74), establishing an osmotic hurdle that prevents bacterial or fungal replication
- Hard and sharp particles test (IS 6356)
- Passes IS 6356 Clause 4.4 and Annex D glass slide scratch test with zero scratches; fineness 100% passing 150-µm sieve and >99% passing 75-µm sieve
- Heavy metal screening (IS 3958)
- ICP-MS tested per lot: Lead under 10 ppm (statutory limit 20 ppm); Arsenic under 1.0 ppm (statutory limit 2.0 ppm)
- Statutory declarations (Legal Metrology 2011)
- Full declaration of net weight (100 g), INCI list, batch number, manufacturing date, expiry date, MRP, and unit sale price (Rs 1.90/g single, Rs 1.73/g in 3-pack)
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