Bloom Multigrain Cereal, 8 Months Plus

Shuunnya Bloom

Bloom Multigrain Cereal, 8 Months Plus

Four grains and a pulse, milled coarse on purpose, with total sugars at 1.4 g per 100 g and every allergen named.

₹279

₹339

-18%

Inclusive of all taxes

Pack: 200 g

1
In stock

₹279

200 g

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The Shuunnya promise

Five ground foods, fortified, with total sugars printed instead of added sugars, arsenic tested on every lot, and the oats not called gluten-free because they are milled on shared lines.

  • Inorganic arsenic 0.02 mg per kg by ICP-MS, against a 0.10 limit
  • Total sugars 1.4 g per 100 g. No enzyme step, no fruit concentrate
  • Protein 11 g per 100 g from moong dal, nothing to spike it with
  • Wheat and oats named as allergens rather than buried in the list

Details

The step after single-grain rice, for a baby who has already met each of these foods on its own. Rice, wheat, ragi, oats and moong dal, milled to a coarser grade so there is something to chew against. Heavy metals are tested the same way as the rice cereal, by ICP-MS on every lot at an FSSAI-notified laboratory. Rice is only 30 percent of this blend, so the inorganic arsenic figure is lower: 0.02 mg per kg against the same 0.10 mg per kg limit. Lead, cadmium and mercury are on the same report. The reason we test a mixed cereal at all is that the rice fraction is still the rice fraction, and a lower share is not the same thing as a tested one. Total sugars, again, and not added sugars: 1.4 g per 100 g, which is what these five foods carry between them. There is no amylase step here either. A hydrolysed cereal is thinner, sweeter and easier to feed, and it is sweeter because somebody made it sweet without adding anything. Protein is 11 g per 100 g, measured as Kjeldahl nitrogen times 6.25, and the moong dal is why. The amino-spiking trick, where free amino acids are added to inflate a nitrogen reading, belongs to protein powders and has nothing to inflate here: this is five ground foods, and the protein is theirs. Ragi is in it for calcium, which comes to 85 mg per 100 g, most of it from the millet. Millet and dal also carry phytate, which binds iron and zinc and reduces how much of either is absorbed. Dehusking and roasting the dal cut it down, and serving a little fruit alongside helps further. That is the honest position on a fortified whole-grain cereal, and the alternative is to not mention it.

  • Inorganic arsenic 0.02 mg per kg tested, held to 0.10, ICP-MS, every lot
  • Lead 0.008, cadmium under 0.005, mercury under 0.005 mg per kg
  • Total sugars 1.4 g per 100 g. No enzyme hydrolysis, no jaggery, no honey, no fruit concentrate
  • No added salt. Sodium under 15 mg per 100 g
  • Iron 12 mg per 100 g, of which about 3 mg comes from the grains and the dal and about 9 mg is added as ferrous fumarate
  • Calcium 85 mg and protein 11 g per 100 g
  • Contains wheat, which is gluten. Introduce wheat on its own first, and do not delay gluten past 12 months on our account, because delaying it is not the current advice
  • Oats are naturally gluten-free and are almost always milled on shared lines, so we do not call them gluten-free. That is the honest version of a claim we could otherwise print
  • Milled to pass 350 micron, coarser than the rice cereal on purpose
  • Honest trade-off: coarser means it can catch a baby who is not yet confident with texture. If the first bowl comes back out, go back to the rice cereal for a fortnight
  • Mother's milk is best for your baby. This is a complementary food and not a breast-milk substitute, under the Infant Milk Substitutes, Feeding Bottles and Infant Foods Act 1992

Product information

What is in it, per 100 g
Blend
Rice 30, wheat 20, ragi 20, oats 15, moong dal 15, by weight
Added
Ferrous fumarate, zinc gluconate, thiamine hydrochloride. Nothing else
Energy
363 kcal
Protein
11.0 g, Kjeldahl nitrogen x 6.25
Carbohydrate
74.0 g, of which total sugars 1.4 g
Fat
2.5 g
Calcium
85 mg, mostly from the ragi
Iron
12 mg, about 3 mg native and about 9 mg added
Zinc
4 mg. Thiamine 0.5 mg
Sodium
Under 15 mg. Nothing added
Allergens
Wheat, which is gluten. Oats, milled on shared lines, so not declared gluten-free
Not in it
Sugar, jaggery, honey, fruit concentrate, salt, palm oil, flavouring, colour, preservative
Price per 100 g
200 g at Rs 279 is Rs 139.50. 400 g at Rs 499 is Rs 124.75
Tested on every lot, and the limit each is held to
Inorganic arsenic
0.02 mg per kg found, held to 0.10. Lower than the rice cereal because rice is 30 percent of the blend, not all of it
Lead
0.008 mg per kg found, held to 0.050
Cadmium
Under 0.005 mg per kg, held to 0.040
Mercury
Under 0.005 mg per kg, held to 0.010
Method
ICP-MS after microwave digestion, FSSAI-notified laboratory, on the packed product
Aflatoxin B1
Under 0.10 microgram per kg
Microbiology
Salmonella absent in 25 g, Enterobacteriaceae absent in 10 g
Governed by
FSSAI, Food Safety and Standards (Foods for Infant Nutrition) Regulations 2020
Phytate
Present, as it is in every millet and pulse. It binds iron and zinc. Roasting and dehusking the dal reduce it
Sieve
Passes 350 micron
Making it, feeding it, keeping it
Water
Boiled, then cooled to lukewarm, about 40 C. Not untreated tap water and not water standing in an open pot
Ratio
1 spoon cereal to 3 spoons liquid, thicker as your baby manages more
Mix with
Expressed milk, formula, or boiled and cooled water
To vary it
Mashed banana or steamed apple stirred through. Not sugar
Feed within
30 minutes. Throw away what is left, never re-warm it
Never
Feed from a bottle
From
8 months, and only after rice, wheat, ragi, oats and moong dal have each been met alone
Sealed
12 months, cool and dry
After opening
Close the inner liner, use within 30 days
Statutory notice
Mother's milk is best for your baby. This is a complementary food, not a breast-milk substitute

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