Shuunnya Bloom
Bloom Cloth Crinkle Books
The crinkle is a 36 micron PET film, sealed in, and the finished page is what gets tested.
₹649
₹779
-17%Inclusive of all taxes
Set: Set of 2
₹649
Set of 2
The Shuunnya promise
Cloth books that name the plastic in them, test the migration on the finished printed page rather than the ink, and carry an age grading that is a safety instruction rather than a suggestion.
- The crinkle named: 36 micron PET film, sealed in, and it is plastic
- PET and not PVC, because PVC needs the plasticiser that carries phthalates
- Migration tested on squares cut from finished printed pages, IS 9873 Part 3
- Saliva and perspiration fastness to DIN 53160, which migration does not cover
Quality & reports
Shuunnya VerifiedIndependent quality and lab reports for this product — download to verify.
- Migration of Certain Elements to IS 9873 Part 3, on Squares Cut from Finished Printed Pages Lab report · NABL-accredited Toy Testing Laboratory, Chennai · 2026-06 Download
- Mechanical and Physical Properties to IS 9873 Part 1, Flammability to Part 2, Phthalates to Part 9 Lab report · NABL-accredited Toy Testing Laboratory, Chennai · 2026-06 Download
- Saliva and Perspiration Fastness to DIN 53160-1 and -2, and Formaldehyde to ISO 14184-1 Lab report · NABL-accredited Textile Testing Laboratory, Gurugram · 2026-06 Download
Details
Cloth books that go in the mouth, get dropped, and go in the machine. Six quilted cotton pages each, 15 cm square, stitched throughout with no glue and no laminated page. The set of 2 is high-contrast shapes and Indian animals; the set of 4 adds first words and a daily routine book. What makes the crinkle is the first thing to say, because it is the part nobody names. It is a plastic film. There is no non-plastic way to make that sound, and a cloth book sold as plastic-free is either lying or silent. Ours is a 36 micron polyethylene terephthalate film, cut 15 mm inside the seam line so it cannot reach an edge, sealed between two cotton layers and enclosed by a stitched perimeter. PET rather than PVC for one specific reason: PVC needs a plasticiser to be flexible and PET does not, and the plasticiser is where the phthalate risk in a soft toy actually lives. There is no PVC anywhere in this article. The second thing is what gets tested. Migration testing on a printed cloth toy is worth nothing if it is run on the ink in the pot or the cloth before it is printed. Squares are cut from finished printed pages of finished books and tested to IS 9873 Part 3, which covers the migration of nineteen elements including lead, cadmium, chromium and barium. Part 9 covers phthalate esters, Part 1 the mechanical and physical properties, Part 2 flammability. Saliva and perspiration fastness is run to DIN 53160-1 and -2, because a print that is not fast to saliva on a book that is mouthed for a year ends up inside the child, and no elemental migration test catches that. The third is the age grading, which is a safety statement and not a marketing one. Graded from birth for supervised handling and mouthing. The hazard in the first year is not choking, because a cloth book is far too large to be a small part; it is a soft item lying over a face. So it does not go in the cot, it is not a sleep item, and it is played with awake and watched. That instruction is the grading. Everything else is content: high-contrast black, white and red suits vision in the first months, animals from about six months, first words from twelve and a routine book from eighteen.
- Pages: 100 percent cotton, 140 gsm plain weave outer with a 100 gsm cotton wadding, quilted. Fibre identity by FTIR
- Print: water-based pigment inks. No plastisol, no PVC ink, no phthalate plasticiser
- Crinkle: 36 micron PET film, cut 15 mm inside the seam, sealed between cotton layers and enclosed by a stitched perimeter. It is heard and never touched, and it is plastic
- Thread: cotton-wrapped polyester, lockstitched. No adhesive anywhere in the book
- Left out on purpose: no ribbons or tags, which are a strangulation hazard on a cot item. No bells, no squeakers, no mirrors, no batteries, no sound chip, no attached teether ring, no plastic part on the outside
- IS 9873 Part 3, migration of nineteen elements including lead, cadmium, chromium and barium, tested on squares cut from finished printed pages. Not on the ink and not on the greige cloth
- IS 9873 Part 9, certain phthalate esters, none detected. PET carries no plasticiser, which is why it was chosen over PVC
- IS 9873 Part 1, mechanical and physical: tension on every seam, then the small parts check. Nothing liberated, and the film stays enclosed
- IS 9873 Part 2, flammability. Cotton burns, so a soft toy needs this test and the surface flame spread rate is within the limit
- Saliva and perspiration fastness to DIN 53160-1 and -2. The test for a print that will be mouthed, which elemental migration does not cover
- Formaldehyde below the limit of quantification by ISO 14184-1. Azo colourants by ISO 14362-1, none detected
- Wash durability: 30 cycles at 40 C to ISO 6330, after which the tension and small parts checks are run again and the film enclosure re-inspected. Machine washable and safe have to survive together or the claim is only about the first wash
- Toys sold in India are covered by the Toys Quality Control Order 2020, so they carry the ISI mark under a BIS licence to IS 9873. That is the legal floor rather than a distinction, and the licence number is on the pack
- Age grading, and the reason: from birth, supervised. Not a cot item and not a sleep item, because the first-year hazard is a soft thing over a face rather than choking. The book is far larger than the small parts cylinder
- Honest trade-off one: the crinkle quietens. PET film work-hardens and creases flat over months of washing and chewing, and by a year it is a rustle rather than a crackle. Nothing is wrong with it
- Honest trade-off two: it must be dried completely, flat and not tumbled. The sealed film pocket will hold damp if you fold it away wet, and that is the one way to spoil a book that is otherwise very hard to destroy
- Honest trade-off three: it is not a teether. The corners are cotton over wadding and they will go soft and fray if used on erupting gums. There is a beech teether on this shelf for that
- Honest trade-off four: wat
Product information
Every material, named
- Pages
- 100 percent cotton, 140 gsm plain weave outer over 100 gsm cotton wadding, quilted. Fibre identity by FTIR
- Water-based pigment inks. No plastisol, no PVC ink, no phthalate plasticiser
- Crinkle
- 36 micron PET film, cut 15 mm inside the seam so it cannot reach an edge, sealed between cotton layers and enclosed by a stitched perimeter
- Why PET and not PVC
- PVC needs a plasticiser to be flexible and PET does not. The plasticiser is where the phthalate risk in a soft toy lives. There is no PVC anywhere in this article
- Say it plainly
- The crinkle is a plastic film. There is no non-plastic way to make that sound, so a cloth book advertised as plastic-free is either lying or quiet about it
- Thread and build
- Cotton-wrapped polyester, lockstitched throughout. No adhesive anywhere
- Left out
- Ribbons and tags, which are a strangulation hazard on a cot item. Bells, squeakers, mirrors, batteries, sound chips, attached teether rings, external plastic parts
- Size and contents
- 15 cm square, 6 pages a book. Set of 2 is high-contrast shapes and Indian animals. Set of 4 adds first words and a daily routine book
- Price per book
- Rs 324.50 in the set of 2, Rs 299.75 in the set of 4
Tested as an assembled article, to IS 9873
- Migration of elements
- IS 9873 Part 3, nineteen elements including lead, cadmium, chromium and barium. Run on squares cut from finished printed pages of finished books, not on ink and not on greige cloth
- Phthalates
- IS 9873 Part 9, certain phthalate esters, none detected
- Mechanical and physical
- IS 9873 Part 1. Tension on every seam, then the small parts check. Nothing liberated and the film stays enclosed
- Flammability
- IS 9873 Part 2. Cotton burns, so a soft toy needs the test, and the surface flame spread rate is within the limit
- Saliva and perspiration
- DIN 53160-1 and -2. The right test for a print that will be mouthed for a year, and one that elemental migration does not cover
- Textile chemistry
- Formaldehyde below the limit of quantification, ISO 14184-1. Azo colourants by ISO 14362-1, none detected
- Wash durability
- 30 cycles at 40 C to ISO 6330, then the tension and small parts checks re-run and the film enclosure re-inspected
- The legal position
- The Toys Quality Control Order 2020 makes IS 9873 compulsory, so a toy sold in India carries the ISI mark under a BIS licence. That is the floor rather than a distinction. Licence number on the pack
Age grading, care and what wears out
- Graded from
- Birth, supervised
- The reason
- The first-year hazard is a soft item lying over a face, not choking. The book is far larger than the small parts cylinder. So it is not a cot item and not a sleep item, and that instruction is the grading
- By content
- High-contrast black, white and red suits vision in the first months. Animals from about 6 months, first words from 12, the routine book from 18
- Wash
- Machine, 40 C, in a mesh bag. No bleach and no fabric conditioner
- Dry
- Flat, completely, and never tumbled. The sealed film pocket holds damp if the book is folded away wet, which is the one way to spoil it
- The crinkle quietens
- PET film creases flat over months of washing and chewing. By a year it is a rustle rather than a crackle, and nothing is wrong with it
- Not a teether
- The corners are cotton over wadding. They go soft and fray on erupting gums. There is a beech teether on this shelf for that
- The print fades
- Thirty washes will visibly lift the black in the high-contrast book. A print that did not fade would be a chemistry that does not pass the saliva test
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