Bloom Baby Shampoo

Shuunnya Bloom

Bloom Baby Shampoo

No tear-free slogan on the pack. An OECD 492 eye viability figure of 78.4 percent instead.

₹349

₹419

-17%

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Size: 200 ml

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₹349

200 ml

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The Shuunnya promise

A shampoo that publishes an eye irritation test result instead of an unregulated slogan, with the surfactant system, its true active strength and the measured pH all printed.

  • OECD TG 492 viability 78.4 percent, against a 60 percent threshold
  • No tear-free claim, because the phrase has no method and no threshold
  • Active surfactant 4.8 percent, not the 10 percent an ingredient deck implies
  • No sulphates and no cocamidopropyl betaine, with each replacement named

Details

A separate hair wash for once there is enough hair to need one, and the whole of this listing is about the claim we are not making. No more tears, tear-free and no tears are not regulated terms. There is no defined method behind any of them, no threshold to meet and no report to produce. A claim you cannot fail is not a claim, and the vacuum is exactly why a long-running story says tearless formulas work by dulling the eye rather than by being milder. That story is not established and the products in question carry no named anaesthetic. But notice that nothing published can settle it either way, because the phrase itself has no test attached. So we do not print it. We print the test. The measure is OECD Test Guideline 492, the reconstructed human cornea-like epithelium assay. A finished sample of this shampoo is applied to living human corneal tissue and viability is read afterwards. Above 60 percent viability the material is not classified as an eye irritant under the UN GHS. This one reads 78.4 percent. The in-vivo Draize rabbit test is the other way that question used to be answered, and it is not available to us: India has prohibited animal testing of cosmetics since 2014 and prohibits importing cosmetics tested on animals, and that position carries into the Cosmetics Rules 2020. We would not run it if it were available. Two more numbers finish the picture. Measured pH is 7.0, against a tear film that sits near 7.4, which is why a stray drop behaves closer to water than to the pH 9.6 soap bar on this same shelf. And the surfactant system is sugar-derived and amino-acid-derived, at 4.8 percent active solids, printed below. That 4.8 is the honest version of the 10 percent that appears on an ingredient deck, because glucoside surfactants arrive as roughly half-strength solutions and almost nobody separates the two figures.

  • Full INCI, in descending order: Aqua, Coco-Glucoside, Decyl Glucoside, Glycerin, Sodium Cocoyl Glutamate, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sodium Citrate, Xanthan Gum, Citric Acid, Ethylhexylglycerin, Sodium Phytate
  • With percentages: Aqua 86.1, Coco-Glucoside 5.0, Decyl Glucoside 3.0, Glycerin 2.0, Sodium Cocoyl Glutamate 2.0, Chamomilla Recutita Flower Extract 0.5, Phenoxyethanol 0.4, Caprylyl Glycol 0.3, Sodium Citrate 0.2, Xanthan Gum 0.2, Citric Acid 0.1, Ethylhexylglycerin 0.1, Sodium Phytate 0.1, which totals 100.0
  • Active surfactant solids 4.8 percent. Coco-Glucoside and Decyl Glucoside are supplied at about 52 percent active and Sodium Cocoyl Glutamate at about 30, so 10.0 percent as added is 4.8 percent as surfactant
  • Ocular irritation to OECD TG 492, tissue viability 78.4 percent against a 60 percent threshold. UN GHS No Category. This is the number the slogan would replace
  • Measured pH 7.0. Tear fluid sits near 7.4. Glucoside surfactants are also at their most stable near neutral, so the pH that suits the eye and the pH that suits the chemistry are the same one here
  • No SLS and no SLES, and what replaced them is named above: two alkyl polyglucosides and one amino-acid surfactant at 4.8 percent active in total
  • No cocamidopropyl betaine, which is the usual replacement when a shampoo goes sulphate-free. It is a recognised contact allergen through its amidoamine and dimethylaminopropylamine residues, and swapping one problem for a quieter one is not a free-from claim
  • Paraben-free, and the replacement is stated rather than implied: Phenoxyethanol 0.4 percent with Caprylyl Glycol 0.3 and Ethylhexylglycerin 0.1, chelated with Sodium Phytate 0.1 in place of EDTA. No MIT, no CMIT, no formaldehyde donor
  • Phenoxyethanol is at 0.4 and not the 1.0 percent the European SCCS permits, because the French ANSM assessed products for children under three and recommended 0.4. Where two regulators disagree on a baby product, we take the lower one
  • Sodium benzoate and potassium sorbate are not usable here, and that is worth saying plainly because they are used in the Top-to-Toe Wash. Benzoic acid has a pKa of 4.2 and only the undissociated acid preserves, so at pH 7.0 only 0.16 percent of it is in the acid form and it does effectively nothing. The pH decided the preservative, not the other way round
  • Fragrance-free, so no parfum, no essential oil and none of the 26 EU declarable components. Phthalates by GC-MS for the six esters, none detected. No talc anywhere in Bloom
  • Honest trade-off one: it lathers less than an adult shampoo, because 4.8 percent active surfactant is less than half what one carries. Foam is not cleaning, but it is what most people read as cleaning
  • Honest trade-off two: decyl glucoside has itself been reported as a contact sensitiser, uncommonly. It is here at 3.0 percent as added, 1.56 percent active, and if a child reacts to this shampoo that is the ingredient to suspect first
  • Honest trade-off three, and no formulation escapes it: enough of any shampoo in an eye stings. What a mild one changes is the damage

Product information

The claim we do not make, and the test we publish instead
Tear-free
Not printed here. It is not a regulated term, there is no method behind it and no threshold to fail, so it carries no information
The numbing story
Long-running, not established, and no named anaesthetic appears in the products it is told about. It survives because the phrase has no test attached, which is the real problem
Ocular irritation
OECD TG 492, reconstructed human cornea-like epithelium. Tissue viability 78.4 percent. Above 60 percent is UN GHS No Category
Why not the Draize test
The in-vivo rabbit test is not available to us. India has prohibited animal testing of cosmetics since 2014 and prohibits importing cosmetics tested on animals, and that carries into the Cosmetics Rules 2020
Measured pH
7.0. Tear fluid sits near 7.4. The soap bar on this shelf is 9.6, and that gap is the practical difference
Active surfactant solids
4.8 percent. The ingredient deck adds up to 10.0 percent as supplied; glucosides come as roughly 52 percent solutions and the glutamate as about 30
What that costs you
Less lather than an adult shampoo. Foam is not cleaning, but it is what most people read as cleaning
Full ingredient list, INCI, in descending order
Full INCI
Aqua, Coco-Glucoside, Decyl Glucoside, Glycerin, Sodium Cocoyl Glutamate, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sodium Citrate, Xanthan Gum, Citric Acid, Ethylhexylglycerin, Sodium Phytate
Aqua
86.1 percent, purified to IP grade
Coco-Glucoside
5.0 percent as added, 2.60 active. Coconut and glucose derived
Decyl Glucoside
3.0 percent as added, 1.56 active. Corn sugar derived, and the one ingredient here with a reported, uncommon sensitisation record
Glycerin
2.0 percent
Sodium Cocoyl Glutamate
2.0 percent as added, 0.60 active. An amino-acid surfactant, which is what gives the after-feel without a betaine
Chamomilla Recutita Flower Extract
0.5 percent, printed because a percentage is what turns a botanical name into a claim
Preservative system
Phenoxyethanol 0.4, Caprylyl Glycol 0.3, Ethylhexylglycerin 0.1, with Sodium Phytate 0.1 as chelator in place of EDTA
The rest
Sodium Citrate 0.2, Xanthan Gum 0.2, Citric Acid 0.1, together setting pH 7.0 and body
Left out, with the replacement named
No SLS or SLES, replaced by the glucoside and glutamate system at 4.8 percent active. No cocamidopropyl betaine, a recognised sensitiser, and nothing put in behind it. No parabens, replaced by the four-part system above. No MIT, no CMIT, no formaldehyde donor, no EDTA, no silicone, no colour, no alcohol, no talc, no fragrance
Using it
Suits
Day one to 5 years, all hair types including very fine newborn hair
How much
Half a pump on newborn hair, one pump from a year
Cradle cap
Fine to use while flakes are being combed out after an oil massage
If it gets in an eye
Rinse with plain water. Enough of any shampoo stings, and no formulation changes that
If a child reacts
Suspect the decyl glucoside first. Stop, and tell us, because that is the ingredient with a record
Storage
Below 30 C, out of direct sun
Shelf life
24 months sealed, 12 months after opening. Rs 1.75 per ml in the 200 ml, Rs 1.50 in the 400 ml
Bottle
Pump top, recycled and recyclable plastic
Regulator
A cosmetic under the Drugs and Cosmetics Act 1940 and the Cosmetics Rules 2020, governed by CDSCO. Ocular and skin testing at a NABL-accredited cosmetics laboratory

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